Olympus recently announced its financial results as of March 31, 2020, which shows that the revenue of the imaging business has fallen by 10%, and the mirrorless camera business is also Decrease by 12%. Although Olympus maintains a high sales share in Japan all year round, it still cannot reverse the decline in sales. The income of the Olympus medical department has reached the best in the past three years. The following is a more specific data analysis:
Total revenue 43.6 billion days Yuan, after deducting the impact of foreign exchange, a year-on-year decrease of 8%.
Operating loss was reduced to 10.4 billion yen, an increase of 8.1 billion yen after deducting foreign exchange effects, because the manufacturing base restructuring expenses were not recorded in the previous fiscal year.
Although the new product “OM-DE-M1Mark III” was launched in the fourth quarter of 2019, due to the severe competitive environment and the impact of the COVID-19 epidemic, it was impossible to carry out regular promotions in the fourth quarter Activities, to a certain extent, led to operational profitability not being improved as planned.
Editor’s point of view:
We only saw the news that Olympus’s camera business withdrew from the Korean market not long ago, which to a certain extent also shows that The Linbass brand has no choice but to continue to shrink the camera business. Over the years, the revenue has declined, and Olympus’ imaging business can only be balanced by the high revenue of medical care. With the long-term use of the M4/3 sensor, it is difficult for Olympus’s new camera performance to improve significantly. This may also lead to the brand’s lack of “existence” in everyone’s mind!
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