This article is from Fast Technology
The latest data shows that global digital camera shipments in May decreased by 72.6% year-on-year to less than 370,000 units. In fact, multiple factors have superimposed the impact, and digital camera shipments have been declining since 2010. By 2019, global digital camera shipments were 15.21 million units, only 13% of 2010.
Among them, the rapid development of mobile phone photography performance is considered to be the biggest driver of the decline in camera sales.
Recently, Kenji Tanaka, vice president and senior general manager of Sony’s digital imaging business, said in an interview with foreign media DPReview that in the current market competition, video and full frame will be the biggest opportunities.
He mentioned that, especially in China, the market for full-frame mirrorless cameras is constantly growing. At the same time, the demand for video in all regions of the world is constantly growing.
At the end of May, Sony released the Vlog camera ZV- 1. Designed for video creators. Sony said that video creation is becoming more popular, and Vlog video recording and sharing are becoming more popular.
The appearance of Sony ZV-1 hopes to provide users with a shooting experience different from previous cameras. ZV-1 puts the needs of video creators first, and each function is optimized for video and Vlog shooting, allowing creators to experience a new way of shooting.
Talking about the next major technological leap in the camera industry, Tanaka believes that Sony has invested a lot in AI technology. In addition, the shooting of photos and videos requires a lens, and lens-related focus drive technology is also particularly important. For example, when shooting a video, if the focus motor does not work, or cannot move quickly, or makes noise, this will affect the final video quality. These are the directions for Sony’s future research and efforts.
Tanaka also has a positive attitude towards computational photography technology. He said that in the next 10, 20, or even 50 years, he hopes that computational photography can achieve the same effect as the current traditional lens. However, in recent years, optical lenses can still demonstrate their unique advantages.
In some devices such as smart phones, easy-to-use cameras, etc., computational photography may be more useful. But if you want to create a personal or commercial work, optical lenses are still a better choice.
In addition, optical lenses can continue to improve. For example, some lenses are small in size but excellent in quality. Sony’s lenses have many advanced technologies and will continue to improve lens technology.
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