Global digital camera sales fell 90% in ten years! The phone really put the camera down
This article comes from Fast Technology
Back ten years ago, the replacement of cameras by mobile phones would definitely be considered a joke. But ten years later, once the jokes come true, the number of consumers buying cameras has decreased.
According to CCTV Finance, the latest data shows that global digital camera shipments in May decreased by 72.6% year-on-year to less than 370,000 units.
reported that in a photographic equipment city in Beijing, Geng Xianglian, a store manager who has been in business for 20 years, told reporters that the people who can come to the photographic equipment city today are mainly old customers for many years, even if they are photography enthusiasts. Purchasing power is also declining.
Multiple factors have superimposed the impact, and the shipment of digital cameras has been falling since 2010. By 2019, global digital camera shipments were 15.21 million units, only 13% of 2010.
It is understood that this is mainly because during the epidemic, many people have reduced travel and gatherings, and the frequency of camera use has been greatly reduced. In addition, with the advancement of technology, the photography function of mobile phones has been continuously enhanced, which has been able to meet the daily needs of ordinary consumers.
While the photographic equipment is cold, the photographic performance has become the biggest selling point of almost newly launched mobile phones. With the advancement of technology, the photography function of mobile phones has been continuously enhanced, which has been able to meet the daily needs of ordinary consumers. Many people have questions. My mobile phone can take such photos. Why do I need a camera?
survey shows that portability has become a decisive purchase factor for cameras. Some consumers said: “The portability of a camera is particularly important. First of all, it must be convenient. If it is inconvenient, it is heavy and heavy. You may not want to take it when you go out.” In addition, the camera is moving towards high-end performance and personalized functions. development of.
The vice president of Fujifilm said that the volume of the mirrorless camera is about 20% and 25% less than that of the SLR. If the performance parameters are the same, it can be more portable and miniaturized, which is very acceptable to users. of.
data shows that, driven by new products, traditional camera brands such as Fuji and Sony achieved a bottoming out in sales in June. Industry insiders said that the era of “one thousand cameras” has become past. Including sports cameras and Vlog dedicated cameras, products that can meet the new needs of consumers are new growth points for the digital camera industry.
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